CHRIS LESTER — OKC

Hey, I’m Chris. I build systems that convert and retain customers, currently scaling brands at okie.digital.

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What I can help with

About Me

01

Since 2021, I’ve helped 12 brands cross seven figures, 4 past eight, 1 past nine. I’ve sat on every side of the table: founder, agency owner, in-house operator.

Growth is never one big swing. I build three machines, and I run them relentlessly:

SYSTEM 01CONTENT
ATTENTION
REVENUE

Content systems

turn attention into revenue

SYSTEM 02RETENTION
FIRST ORDERS
HABITS

Retention systems

turn first orders into habits

SYSTEM 03STRATEGY
MESSAGE
FEELING

Strategy they feel

your audience actually feels it

If you’re building a DTC or CPG brand that’s ready to move, let’s work together.

02

Experience

01Okie Digital, Founder2021 — Present
02Auto Accessory Brand, Head of e-Commerce2025 — 2026
03International CPG Brand, Head of e-Commerce2022 — 2023
04Oklahoma Delivery, Founder2018 — 2021
05St. Gregory's University, Business Management2014 — 2016
06Started my first online biz (lacrosse mesh company)2012
07Started designing logos and graphics on a gaming site2011
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